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As Canada’s Legal Cannabis Market Gains Ground, Pac Roots Cannabis Corp. (CSE: PACR) Leverages Genetics to Produce Superior Strains

  • Statistics Canada data confirms growth in Canada’s legal marijuana market
  • PACR leverages genetics to produce superior-quality strains, tailored for specific purposes
  • PACR’s catalog contains 350 tested quality cultivars, including 50 super-elite strains

Canada’s legal marijuana industry recently celebrated its second anniversary with a jump in sales – a sign of victory in its ongoing battle with the black market (https://cnw.fm/yMRlx). As a licensed cultivator and producer, Pac Roots Cannabis (CSE: PACR) is positioned to benefit from this opportunity to market its premium-quality cannabis strains to a larger audience. Cultivated using innovative techniques based on genetic principles, Pac Roots produces custom strains unavailable on the conventional market that can be tailored for specific purposes.

Until recently, legal cannabis sellers have been struggling to compete with the black market since the country legalized recreational marijuana. The tide appears to be changing—evidenced by data from Statistics Canada showing that people spent 74% more money on legal cannabis between April and June of this year when compared to the same period in 2019.

Pac Roots is poised to benefit from this shift through an increased opportunity to market its superior strains, many of which are tweaked with varying amounts of tetrahydrocannabinol (“THC”) and cannabidiol (“CBD”) for specific therapeutic purposes. Along with altering the cannabidiol profile of their cultivars, the company also leverages genetic technology to develop plants that adapt easily to the climate for maximum yields each growing season.

Pac Roots maintains its commitment to quality genetics through a strategic licensing agreement with Phenome One Corp, a privately-held full-service genetics cannabis company. This partnership gives Pac Roots access to one of the largest living genetic cannabis libraries in Canada – an unparalleled resource that has empowered both companies to develop elite strains with multiple beneficial characteristics. Along with 350 tested cultivars, PACR’s extensive catalog also contains 50 super-elite strains prized for specific properties unique to the industry.

With a focus on the future, PACR is also committed to building its portfolio of real estate that includes valuable long-term income-producing and development assets. In addition to completing its indoor facility in Lake Country, British Columbia (“BC”), the Company has also acquired a 60% interest in a 100-acre joint venture hemp project in Rock Creek, BC, along with adding 250 acres of premium Fraser Valley land to its portfolio.

The cannabis industry continues to grow as laws around marijuana relax throughout the world. Awareness around cannabinoids and their therapeutic properties is increasing among the general public – especially among discerning consumers knowledgeable about specific strains and their properties. As a cultivator of unique strains varying in specific cannabinoids like THC and CBD, Pac Roots is in an ideal position to leverage this increased consumer awareness by providing top quality cannabis products for discriminating consumers.

For more information, visit the company’s website at www.PacRoots.ca.

NOTE TO INVESTORS: The latest news and updates relating to PACR are available in the company’s newsroom at http://cnw.fm/PACR

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