420 with CNW — Google Announces Pilot Program Testing Cannabis Business Advertising in Canada
Google has started testing a new advertising program that gives Canadian cannabis businesses limited access to its ad services, provided they meet federal requirements. The move comes about seven years after Canada legalized recreational cannabis and opened a regulated recreational cannabis market. The “limited pilot program” is scheduled to run only on Google Search starting August 25, 2025, and will continue for 20 weeks. The goal, according to the company, is to measure public interest and guide future policy decisions. Cannabis ads will appear on Google’s search results pages, allowing companies to pay for higher visibility when users search for…